Unclear shopping paths
Customers take longer to find a relevant bag or leave without opening a product.
Measure: Collection-to-product click-through; mobile bounce rate; search usage
The value is there, but it is difficult to see
The current storefront asks customers to decode the brand.
On the current homepage, reviews, campaign messaging, product photography, trust badges, calls to action, and floating widgets compete for attention before a new visitor receives one simple answer: what makes an Akbay bag different? The content has accumulated over time, and the hierarchy no longer reflects the strength of the business.
1
The differentiator is buried
“Three-way” appears inside a dense promotional composition instead of being explained through a clear product demonstration.
2
Everything asks for attention
Announcement, navigation, reviews, product imagery, sale tab, and chat widget compete in the same view.
3
The next step is unclear
The visitor has no obvious route based on work, travel, laptop fit, or carry style.
The friction follows the customer across the store
This is not one weak page. It is one interrupted customer journey.
A customer does not experience these pages as separate design files. They experience one continuous decision, and the same lack of hierarchy follows them from discovery through support.
Discover
“Where should I start?”
Mobile navigation mixes products, sizes, materials, programs, brand pages, and policy links in one long menu.
Browse
“Which bags match my needs?”
The collection opens with a large review graphic, while product differences and buying guidance are not prioritized.
Decide
“Is this bag right for me?”
The product page combines price, wishlist, Add to Cart, Buy Now, an urgency timer, campaign artwork, and trust artwork in the purchase area.
Believe
“Why should I choose Akbay?”
The About page has valuable history to tell, but the current composition does not yet provide a clear origin, philosophy, people, or production narrative.
Get help
“What happens if something goes wrong?”
The Returns page is visually crowded by unrelated social content, and the support email domain requires urgent verification.
